‘The rules are abolished’: Tommy Hilfiger unveils new collection with Lewis Hamilton at London Fashion Week

Naomi Campbell led a star-studded runway for designer Tommy Hilfiger’s London Fashion Week show, where he unveiled a gender-free collaboration with racing driver Lewis Hamilton.

British supermodel Campbell turned heads on the smoke machine-filled catwalk at Tate Modern, wearing a neon yellow and camel outfit from the brand’s TOMMYNOW line.

Fittingly, the show opened with Take Me Back to London, marking Hilfiger’s return to the city after seven seasons.

The runway spanned models including Winnie Harlow, Halima Aden, Luka Sabbat and Jourdan Dunn, to British ‘it’ girls Lottie Moss, Georgia May Jagger and Pixie Geldof, and Australian Jordan Barrett.

More than 90 models sported the “see now, buy now” spring ’20 range, which was timed with its release into Hilfiger’s stores worldwide and streamed online, effectively bringing the front row to social media.

For his return to LFW, Hilfiger took inspo from the British weather (the hazy London smog, for one, with a runway filled with smoke machines) and had a decidedly British feel.

London is, of course, Hamilton’s home town, and the latest stop for Hilfiger whose runway shows have become a must-see spectacle during fashion season, previously staged in Los Angeles, Milan and Paris.Read More

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.