Fashion site unveils new and improved ‘Zozosuit 2’

TOKYO (Reuters) – Online fashion retailer Zozo Inc 3092.T on Thursday unveiled a successor to its “Zozosuit” body-measuring suit, one of a string of failed projects ahead of the exit of founder Yusaku Maezawa, promising greater accuracy through design and software changes.

The original polka-dot Zozosuit, which when scanned with a smartphone allowed users to upload their measurements and order custom-made clothes, received massive interest but failed to drive sales amid complaints of poor sizing

Zozo, which is controlled by SoftBank’s domestic internet business, says the new “Zozosuit 2” skintight suit has 50 times more markers, offering the higher resolution scans needed to recommend items like sportswear and underwear.http://Fashion site unveils new and improved ‘Zozosuit 2’

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