Something old, something new: Gucci revives classics to regain edge

MILAN (Reuters) – Gucci is revisiting 1960s handbags and other classics in its latest collection, mixing them with up-to-the-minute sneakers and logoed skateboards, as it seeks to reach a wider audience and reverse a fall in sales after years of stellar growth.

With traditional fashion shows cancelled because of the coronavirus pandemic, designer Alessandro Michele teamed up with U.S. director Gus Van Sant to shoot a seven-part miniseries to show off his largely seasonless, gender-neutral creations.

Gucci is showing the videos as a virtual fashion film festival, with a new instalment released daily over the course of this week.

The films, which have a dream-like, retro quality with vintage cars and juke-boxes, follow a woman, played by Italian actress Silvia Calderoni, as she goes about her daily routine in Rome.Reuters News

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